Founded in 2008 in Shanghai, BOITOWN is the first fragrance brand with an olfactory aesthetic created by a domestic perfumer. The brand was founded to break the traditional concept of perfume is luxury and to lead the new wave of Chinese fragrance with a distinctive olfactory style.
In the past 16 years since its establishment, the brand has been to achieve national perfume freedom as its mission.Through the collection of world-renowned perfumers continue to innovate, fusion of Chinese and Western culture spirit of fragrance creation, fashionable research development and creative fragrance products,we can bring consumers a full range of high-quality fragrance experience, and strive to become a national fragrance brand in China.

In 2008, targeting at the Chinese market,BOITOWN successfully developed the brand perfume based on the Chinese cultural background to create the road of fragrance officially.

In 2011, as one of the earliest perfume brands to enter the Tmall flagship store in just 2 months, it was promoted to the top 1 in perfume sales list. At the same year,BOITOWN officially launched the men's series.

In 2012, the modern perfume factory in Baoshan, Shanghai was completed, leading the industry and launching the integrated strategy of production, sales and research.

In 2018, BOITOWN by BOITOWN, become the star product of the network.The fragrance care line officially launched and the brand category continues to expand.

In 2019, Re-launching home fragrance, fragrance care and car fragrance line broadening the product line of the brand into a new stage of development

In 2020, BOITOWN signed popular idol Wu Xuanyi as the first brand spokesperson and solely sponsored by Qiwei live streaming. BOITOWN opened the first offline flagship store in Shanghai's core superstore, TaiKoo Hui.

In 2021, Professional line Master Essence perfume series launched. The brand fully opened the upgrade road.

In 2022, Tiktok's 24-hour GMV broke 2 million. BOITOWN is the first to launch a 1 + N brand strategy to speed up the incubation of new brands in the industry.

In 2023, the brand launched the second commercial female perfume——SHERO

"Memory is the perfume of the soul," wrote poet George Sand, and the boitown scented candle accurately releases the spring-like aroma from the ingredients, which are elegant and precious. Each scent responds differently to the heat of a candle. So finding balance is a slow and painstaking process, and boitown is not afraid of any challenge or compromise.

Consulting telephone: Mr. Ding 18621775900
Business Email: Bryan@boitown.com